How do marketing and branding differ?
You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth.
Marketing is the overarching activity of creating brand awareness.Branding is the purposeful act of deciding what you are about and how you want to be known.
First, it’s the marketing that set the things going.You create a marketing strategy & then implement that strategy, this phase is called Advertisment. Once all said and done, Brand starts building up.
Now with proper marketing strategy you are established as a brand. Now people know who you are & what you do, they know your core values
Once you established as Brand, you need different marketing strategy to keep that Brand Image alive, as brand is nothing but the customer persepction of your bussiness in the mind and constant effort is required to keep alive.